Hello World! Packaging isn’t something most small business owners spend a great deal of time thinking about, even if they’re marketing a new product. The fact is that packaging is really the first thing that a customer sees when viewing your product, whether that’s on store shelves or when it arrives at their home through the mail.
For that reason, the packaging that you choose for your product makes a huge difference in how customers perceive it. Packaging can even influence customers to choose your product over one made by your competitors.
Use this guide to help you learn more about ideal product packaging and how you can use it to get a leg up on the competition.
Check Similar Products
Most people that are in the know will tell you that you need to stand out from your competitors if you want to be seen. That’s especially true in a crowded marketplace where you’re competing with 40 different brands.
However, you also want to consider the fact that many consumers are looking for a standard product. If you’re new to an industry where competitors have been working for many years, you may need to follow some trends to make your product recognizable.
Take standard light bulbs for example. Even if you make a new, more efficient model, you still need to evaluate the packaging other companies use. That’s what customers expect to see on the store shelves.
You can make minor alterations to existing packaging templates to differentiate your product, but being too different can often hurt your sales of a utilitarian or commonplace item.
Match Your Brand
The way you view your brand and the way consumers view your brand plays an important role when it comes to packaging. If you’re developing a new product though, you might have to rely on your expectations of the company.
Are you making a product for an upscale market where quality is more important than cost? If so, your packaging needs to be more refined and expensive looking to reflect that.
Are you developing a brand that’s going to market to consumers looking for a bargain? Your packaging design needs to take that into account.
Another thing to consider is that your brand name needs to be highly visible. Items like branded packing tape can help even mail order companies where packaging is only designed to protect a product during shipping.
It makes for such a satisfying shopping experience when the product and packaging coordinate and are designed well. Thank you for stopping by! Have a great day! Go with God and remember to be kind to one another!